Soon after the announcement of Jesse Williams as director of upcoming historical drama Till, the Grey’s Anatomy actor is being called out for using memes inspired by Nike’s recent campaign to promote the film on social media.

Williams combined photos of Emmett Till’s mother, Mamie, with the language and imagery of Colin Kaepernick’s latest campaign.

The activist uploaded several other images as well before removing them due to the backlash. Check out responses to the promo move below.