Kanye West sure knows how to build up hype. With his seventh studio album, The Life of Pablo, finally set to drop today (so he says), the sagacious, explosive Yeezy pulled off some pretty interesting publicity stunts to keep his name ringing in these social media streets. (And that wasn’t easy in a post-“Formation” world.)
You can’t be blamed for needing a cheat-sheet, so here’s a brief timeline of events leading up to the release of TLOP since that whole yesterday’s news Wiz Khalifa-Amber Rose blowup.
Kanye West posts a picture of himself, André 3000, Puff Daddy, Kid Cudi, 2 Chainz, The-Dream, French Montana and Kirk Franklin together in the studio.
— TeamKanyeDaily (@TeamKanyeDaily) January 30, 2016
Yeezy renames album to TLOP. Then, says that Bill Cosby is innocent.
BILL COSBY INNOCENT !!!!!!!!!!
— KANYE WEST (@kanyewest) February 9, 2016
Reveals that he cried while making “Father Stretch My Hands,” a song on TLOP about his dad.
Father Stretch My Hands…. I cried writing this. I love my Dad pic.twitter.com/bkbNnU0BEH
— KANYE WEST (@kanyewest) February 11, 2016
Reveals TLOP track list and album cover.
Yesterday, West debuts TLOP during concert at Madison Square Garden.
Twitter compares Kanye West to Michael Jackson.
Kanye the most influential person I’ve seen in my life time since Michael Jordan don’t even think Michael Jackson commanded this attention
— HustleSimmons (@HustleSimmons) February 11, 2016
GOOD Friday continues with the release of new song, “30 Hours,” with a tweet promising the album will be released later today.
The album is being mastered and will be out today… added on a couple of tracks… pic.twitter.com/6lBxcd83N2
— KANYE WEST (@kanyewest) February 12, 2016