Shade Brigade kevin hart

Actor and comedian Kevin Hart will deliver a keynote address at Variety’s Massive: Entertainment Marketing Summit to take place at the UCLA Luskin Conference Center on March 21.

Variety reports that Hart will be speaking at the conference about his power to engage audiences via multi-platform storytelling. Earlier this month, Hart launched LOL Network, a comedy platform.

The network this month also launched “Kevin Hart’s Laugh Out Loud Radio” on SiriusXM.

Other presentations will be given by film and chief marketing officers from Amazon Studios, Sony, ABC, Turner, Hulu and more.

In this ultra-competitive and fractured media landscape, marketers need to innovate their campaigns to best engage with today’s multiplatform audiences,” said Variety group publisher and CRO Michelle Sobrino Stearns. “Massive will serve as the perfect destination to hear strategies to succeed now and into the future.”

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