From blockbusters to comedic specials, there isn’t much in the entertainment space that Kevin Hart hasn’t conquered. In partnership with Lionsgate, the Philadelphia native will launch his own streaming video platform, Laugh Out Loud (LOL).
Hart handpicked today’s most innovative comedic voices to create, produce and star in projects for the upcoming streaming service. LOL will feature original scripted and unscripted comedy series, stand-up specials, licensed programming including Def Comedy Jam reruns and live broadcasts.
The Jumanji: Welcome to the Jungle actor also star in a new hidden camera series, Kevin Hart: Lyft Legend which will available on the streaming service. In the series Hart transforms into Donald Mac, an elderly Lyft driver with a pension for over-sharing. Donald Mac takes his passengers on hilariously awkward adventures.
“Funny has no color or gender,” Hart said. “With our friends at Lionsgate, we are creating a global network that gives a platform to the next generation of diverse comedians from all over the world, of all ethnicities, to tell their stories. Our culture of comedy is unfiltered and inclusive. Most importantly, we exist to make the world laugh.”
Other LOL programming highlights include Dormtainment’s Black Geo, which explores black culture through sketch comedy. There’s also Dead House, a scripted sitcom from comedian Andrew Bachelor — better known to his Vine fans as King Bach. The series focuses on a reality show where four zombies live and work together in one house. Things take a turn when a human joins the cast.
The Laugh Out Loud app launches on i0S and Android for free on Aug 3. Users will also have the option to upgrade for $2.99 per month for ads free viewing.