As reported by Deadline, the Houston superstar is among nine new and renewed “Snap Originals” aimed at Snapchat’s young-skewing user base. The company announced the lineup at its NewFronts presentation Wednesday, May 5, for advertisers, where it also unveiled the Snap Creator Marketplace, which is a direct way for brands to book sponsorships with Snapchat talent.
Off Thee Leash focuses on Megan’s love of animals, and will find her interviewing other celebrity pet owners “in a way that only Megan can,” per the show’s synopsis. The news of this series comes a few days after she announced that she was taking a hiatus. Off Thee Leash with Megan Thee Stallion will join the company’s 128 Snap Originals from 68 partners that have hit the app to date. The popular app, and now streaming service, boasts more than 400 million people who watched Snapchat programming last year, including over 90 percent of the Gen-Z population in the U.S. to date, according to Snap.
The new unscripted series is a production of Will Smith’s Westbrook Media company and does not have a premiere date, yet, but it is expected to arrive sometime later this year. “We are constantly trying to find stories that we think will resonate with our audience, coupled with talent and creators,” said Vanessa Guthrie, the head of Snap Originals.