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My Black is Beautiful Debuts at Tribeca

My Black is Beautiful Debuts at Tribeca

"Imagine A Future: My Black Is Beautiful" debuts during The Tribeca Film Festival.

It was only a year ago that Procter & Gamble’s My Black Is Beautiful (MBIB), an organization that celebrates the diverse beauty of African-American women and fosters self-esteem, launched the initiative "Imagine A Future."

The program, a collaboration with Black Girls Rock, aims to create opportunities for young Black girls throughout the country by providing resources that foster a greater sense of confidence. And they aren't just talking a few hundred or a few thousand girls — the goal is to reach one million young women over the next two years.

Now, Procter & Gamble is strengthening this herculean task with a dose of Hollywood. The mega consumer goods company and executive producer Beverly Bond have created a documentary called Imagine A Future: My Black Is Beautiful, which debuted Sunday afternoon at the Tribeca Film Festival.

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The film, which is co-directed by Shola Lynch and Lisa Cortes, follows Janet Goldsboro, a teenager from Delaware, who is struggling to find and own her worth. Like any boy-crazy teen girl, Goldsboro is plagued with insecurities, however it's the color of her skin that she finds most troubling.

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