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Nicki Minaj Reveals ‘THE BAD GUY’ Capsule Collection With Diesel

After being labeled a behind-the-scenes bully by much of hip-hop, Nicki Minaj is turning the critique into cash, as the Queens rapper just revealed her capsule collection, “The Bad Guy,” with Italian label Diesel.

Minaj’s collection is a part of Diesel’s larger campaign, “Hate Couture,” which Diesel’s founder, Renzo Rosso, first teased in July to WWD.

“Diesel’s Hate Couture will be a bold message toward haters worldwide — and an invitation for everyone to step up, face and own the negative messages we receive every day.”

Check out the full ad for the campaign below.

Minaj first teased the collaboration Monday, rocking a large hooded jacket from the collection while telling fans to look out for more.

The superstar then shared images from the Italian ad campaign. Check them out below.


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@diesel ✍🏽

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Edited version. @diesel 💙 See ya tonight, Milan!!!

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