Nike’s stock closed at a near-record high of $82 Wednesday, a little over a week after the apparel company chose Colin Kaepernick to be one of the faces in its 30th-anniversary ad campaign.
Shares for the company are up 45 percent year-over-year as consumers flex their buying power and return to the malls, due to a strong economy and rising wages, according to investing.com
Conservatives began boycotting Nike’s products when it was revealed that Kaepernick signed on for the campaign; many burned their shoes in protest.
— AlterAtYeshiva (@alteratyeshiva) September 4, 2018
Kenner, Louisiana Mayor Ben Zahn banned the city’s booster clubs and recreation department from purchasing Nike products, saying that he did not want taxpayers to foot the cost of the company’s “political agenda.”
Despite the protests, online sales for the company jumped 31 percent in the days following the ad’s unveiling.
— Colin Kaepernick (@Kaepernick7) September 5, 2018
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Teddy is a multimedia journalist who serves as the culture and political writer for EBONY. His work has appeared in NBC's Owned and Operated stations, as well as DNAInfo, which covered local neighborhood news in New York City. He received his Masters in Journalism from the Craig Newmark School of Journalism at CUNY in 2017.