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[On the “A” w/Souleo] ‘Empire’-Inspired Video + Other Viral Picks

[On the “A” w/Souleo] ‘Empire’-Inspired Video + Other Viral Picks

Going viral has never been so competitive with the hordes of memes, videos and write-ups vying for attention on the web. This week, we are highlighting several pieces of content that deserve to go viral, from a theatre company’s entertaining music video to a topical book about race and politics.

Empire music video by The Movement Theatre Company

From a successful soundtrack to think pieces, the hit TV show Empire has been ubiquitous in pop culture since it debuted earlier this year. So it’s a smart move for a non-profit to tap into the show’s popularity to raise awareness about its mission. That’s exactly what The Movement Theatre Company did with an entertaining new video (seen here). The Harlem-based organization uses some of the show’s popular tunes with reworked lyrics to highlight the nonprofit’s work in providing a platform for emerging artists of color in the theater community.

A few of the mentions include their New York Times-praised production of Bintou, and their Harlem Nights program, which has featured work by playwrights Harrison David Rivers (McKnight Fellow) and actors Danielle Brooks (Orange Is The New Black, The Color Purple) and Xosha Roquemore (The Mindy Project). With a timely nod to pop culture, music, humor and a positive cause, this one has all the elements of what it means to go viral.

MSNBC’s Joy-Ann Reid book, Fracture explores race and politics

Impacting all aspects of the 2016 presidential race is the subject of how the U.S. addresses matters of race. It’s a point of contention amplified by the voices of Black Lives Matter protesters and the controversial rhetoric of Donald Trump. But to look forward, MSNBC national correspondent Joy-Ann Reid looks back at the long history of how race issues have proliferated throughout modern politics, especially within the Democratic Party.

In Fracture: Barack Obama, the Clintons and the Racial Divide, Reid pays special attention to the 2008 Democratic Party nomination battle between Barack Obama and Hillary Clinton. With this moment serving as the book’s nexus, she combines history, statistics, insider views and pop culture references for an insightful read. Reid’s work has the pulse of a thriller made even more intense because the stakes are so high and so real. Hence why this book ought to go viral.

AfroPoP documentaries showcase transformative power of arts and culture

See Also

It may be a little too early for this next project to go viral, but it still deserves a highlight. On January 18 (MLK Day 2016), AfroPoP: The Ultimate Exchange returns for its eighth season on WORLD Channel, with a lineup of documentaries that span the globe from Cape Verde to California. Noteworthy mentions include Pan! Our Music Odyssey (January 25), which explores the history and cultural relevance of the steel drum. Tchindas (February 1) follows its namesake, a popular transgender woman in the community of São Vicente in Cape Verde, as she and her cohorts prepare to celebrate the annual carnival. Finally, First Fridays (February 8) looks at how a monthly street festival aims to help revive Oakland, California—a city considered one of the most crime-ridden in America. For its ability to illuminate underrepresented stories, AfroPoP deserves to go viral.


The weekly column, On the “A” w/Souleo, covers the intersection of the arts, culture entertainment and philanthropy in Harlem and beyond and is written by Souleo, founder and president of event/media content production company, Souleo Enterprises, LLC.

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