Removing the well-regarded and well-connected Oliver from the No. 1 team, not to mention initially wanting her out of sideline reporting altogether, seems counter to what a sports network should want in an NFL reporter. Why the decision to make the switch? SI.com contacted Shanks on Sunday night in Minneapolis, where he was preparing for Fox’s coverage of the MLB All-Star game on Tuesday at Target Field.
“I think in the last five years we have made a lot of changes with the NFL crews,” Shanks said. “We have made changes to keep our coverage across the board fresh, including the addition of Burkhardt and Lynch -– which has been one of the more exciting pairings we have put together. This is kind of the next move in that evolution.”
A veteran NFL reporter -– who has worked in television and asked for anonymity -– offered another reason. “She’s not blonde, nor is she in the demographic,” said the reporter. “I’m not naïve and I understand it’s a business, but I think that Fox did not treat her as befits a woman who has been the female face of their sports operation for the past 19 years.”