“Racist” Mountain Dew Ad Removed

PepsiCo has pulled a Mountain Dew video after it was criticized for being in one commentator's telling, "arguably the most racist ad in history," according to a report.

A rep for the brand told Adweek that the ad has been removed from all official Mountain Dew online channels, though copies of it persist on individual YouTube accounts. A rep confirmed the report to Mashable.

The ad, one of a series from Odd Future leader Tyler, the Creator, shows a White woman who has been the obvious victim of an assault. The woman is asked to identify her assailant in a lineup, but the culprit, a goat, dissuades her from doing so. "Ya better not snitch on a playa," says the goat. "Snitches get stitches."

Newsletter

Sign up for the EBONY Newsletter

Newsletter

Sign up for the EBONY Newsletter

When you sign up for the EBONY newsletter, you’ll be the first to know about all the latest news and updates that are important to you. Gain access to exclusive interviews, videos, special events, and product giveaways delivered right to your inbox!