Rihanna Teases New Fenty Body Lava in Sexy Video

Body Lava

Last night, Rihanna took to her Instagram account to surprise fans with details about new Fenty Beauty products. In a very seductive video, she unveiled Body Lava,  a body luminizer that can help achieve an all-over glow.


The product will come in two shimmery shades, a metallic gold Brown Sugar and a peachy nude Who Needs Clothes. “Say hello to the brand new #BodyLava,” writes Rihanna. She also tagged, “Mine are almost empty,” as she rubs the product on her shoulder.

Within a month of its launch in September 2016, Fenty Beauty earned $72 million via word of mouth and a well-executed social media campaign. It looks like Rih plans to keep that up as she introduces new products to her brand. The wide range of foundation shades and the gender-inclusive promotion seem to be working in Fenty’s markeing favor.

See Also

Along with the Body Lava, the line will also be introducing a Kabuki Brush. Both products will be available at fentybeauty.com on April 6.



Sign up for the EBONY Newsletter


Sign up for the EBONY Newsletter

When you sign up for the EBONY newsletter, you’ll be the first to know about all the latest news and updates that are important to you. Gain access to exclusive interviews, videos, special events, and product giveaways delivered right to your inbox!