Last night, Rihanna took to her Instagram account to surprise fans with details about new Fenty Beauty products. In a very seductive video, she unveiled Body Lava, a body luminizer that can help achieve an all-over glow.
The product will come in two shimmery shades, a metallic gold Brown Sugar and a peachy nude Who Needs Clothes. “Say hello to the brand new #BodyLava,” writes Rihanna. She also tagged, “Mine are almost empty,” as she rubs the product on her shoulder.
Within a month of its launch in September 2016, Fenty Beauty earned $72 million via word of mouth and a well-executed social media campaign. It looks like Rih plans to keep that up as she introduces new products to her brand. The wide range of foundation shades and the gender-inclusive promotion seem to be working in Fenty’s markeing favor.
Along with the Body Lava, the line will also be introducing a Kabuki Brush. Both products will be available at fentybeauty.com on April 6.
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Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.