In her latest Nike ad created by Wieden + Kennedy, tennis icon Serena Williams addresses the critiques she has received about race and her lack of womanly qualities and features.
— Serena Williams (@serenawilliams) March 5, 2018
In a statement given to AdWeek, a Nike representative said, “As we approach International Women’s Day, Nike wanted to recognize and celebrate the contributions and achievements of women everywhere and share our belief in gender equality, in this case, delivered by Serena Williams, the greatest athlete of all time.”
Williams is a new mom and speaks about wanting to be a role model for her 6-month-old daughter Alexis Jr. “I want my daughter to be truthful and honest, strong and powerful; to realize that she can impact those around her. I want her to grow up knowing a woman’s voice is extremely powerful. As females, we need to continue to be loud and make sure we are heard.”
Williams touches on realizing the impact of her role as a Black woman in tennis, and it is portrayed in the new ad. Watch the ad above.
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Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.