Update: 9/25/2018 4:31 p.m. EST
EBONY.com received word from the Obama Foundation that the National Basketball Player Association will match the donation made the MBKA Curry 4 sneaker by $25,000.
Original Post: 9/25/2018 noon EST
In February, NBA All-Star Steph Curry teamed up with former President Barack Obama’s My Brother’s Keeper Alliance (MBKA), an initiative of the Obama Foundation launched in 2015 to help build safe and supportive communities for boys and young men of color. The NBA All-Star even wore a pair of customized MBKA Curry 4 sneakers during a game in Washington, D.C. to bring awareness to the initiative.
The hand-painted and autographed shoe was auctioned off to benefit the program. On Tuesday, the Obama Foundation revealed to EBONY.com that the customized Under Armour sneakers raised $28,000 for the MBKA.
Earlier this year, the Golden State Warrior shared an Instagram post in which he discussed the importance of the MBKA sneakers. “The inspiration for the shoe I’ll be playing in today is every boy and young men of color in this country that need to know they matter – to their communities, their country, to me,” he captioned the video.
According to the MBKA website, this year, the initiative is working closely with 10 communities across its network to help reduce youth violence and increase mentorship for young boys and men of color. Check out Obama.org/MBKA to see how you can support the program.
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Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.