At 30, James already is assured his place in basketball's pantheon of all-time greats. But even with likely many years left in his playing career, he is laying the groundwork for a business empire. Having already earned close to half a billion dollars through endorsements, investments and NBA contracts, he envisions an entertainment conglomerate that befits his one-of-a-kind stature and philanthropic, family-values, all-for-the-fans persona.
His stardom already has opened doors in Hollywood. Spring Hill Productions, named for the housing complex James moved into with his mother when he was in sixth grade, is growing a portfolio of TV and digital projects where ownership and creative control are elemental: the Disney series Becoming; the Starz scripted dramedy Survivor's Remorse; the reality show Uninterrupted for Turner's digital platform Bleacher Report; a trivia game-show pilot for NBC. Sources say the company is close to finalizing a deal for a series show on CNBC — which has had success in primetime with reruns of Shark Tank — that will have James and Carter leading the transformation of distressed businesses. And they also are talking to executives at NBCUniversal's male-targeted Esquire Network about a "bucket list" show featuring James.