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Dwayne “The Rock” Johnson Cooking Up New Content Venture

Dwayne Johnson

Dwayne “The Rock” Johnson is cooking up major deals that display his passion for social media platforms and digital content creation.

And now his Seven Bucks Production, co-founded by Johnson and Dany Garcia, has linked with YouTube to launch a new channel on the media platform. In addition, the multi-media company partnered with Studio71, the digital entertainment company and multichannel network of the ProSiebenSat.1 Group for their latest venture.

The YouTube channel will not only feature The Rock’s videos but will also share the spotlight with various creators on a mission to motivate and entertain. The channel will deliver monthly collaborations with established digital talent and include action-filled scripted series, as well.

The project is slated to debut this summer.

 

 

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