The estate of late singer Whitney Houston has announced several new endeavors surrounding the pop superstar, including a hologram version of the diva touring, a possible Broadway show, new album and more, The New York Times reports.
Pat Houston, the performer’s executor, sister-in-law and former manager, said recently that several ideas have been considered in the seven years since the “Heartbreak Hotel” singer’s 2012 death.
“Everything is about timing for me. It’s been quite emotional for the past seven years,” she said. “But now, it’s about being strategic.”
The estate recently signed a deal with Primary Wave Music Publishing, which will acquire half of the estate’s assets, including royalties from Whitney Houston’s albums and films. Two people familiar with the arrangement value the deal at $14 million.
Larry Mestel, founder of Primary Wave Music Publishing, is composing a new album that will feature unused tracks from her 1985 debut album, Whitney Houston. He is also in discussions with Broadway producers about a musical and a Vegas-style spectacle, saying, “Whitney was America’s sweetheart, and the idea now is to remind people that that is what her legacy is.”
“Before she passed, there was so much negativity around the name; it wasn’t about the music anymore,” Pat Houston said. “People had forgotten how great she was. They let all the personal things about her life outweigh why they fell in love with her in the first place.”
The estate’s first project will be a hologram of the New Jersey native who will perform some of her biggest hits, backed by her original band and backup singers, including her brother Gary, Pat Houston’s husband.
“The hologram has taken precedence over everything,” Pat said.
Tour dates have yet to be scheduled.