On Monday, big-box retailer Target announced it would raise its minimum wage from $10 an hour to $11 at all of its U.S. stores.

In April 2015, Target raised its minimum pay rate to $9 an hour, a  move in response to Walmart announcing a promise to lift its base pay to $10 an hour for its employees by 2016.

During an interview with NBC, Target CEO Brian Cornell said his aim is to be “very definitive” and “very declarative” about the corporation’s commitment to and investment in its employees.

“Target has always offered market-competitive wages to our team members,” Cornell said in a statement. “With this latest commitment, we’ll be providing even more meaningful pay, as well as the tools, training and support … that set Target apart.”

The wage increases are slated to begin in October and would apply to 100,000 temporary employees planned for hire ahead of the holiday season. Only two states—Massachusetts and Washington— have an $11 an hour minimum wage.

“Americans want more just companies, and nothing is more important to them than whether workers are paid a fair and living wage. Today’s announcement from Target is exactly the kind of change Americans are looking for—as workers, as customers, as investors,” JUST Capital CEO Martin Whittaker said. “And with the retail sector consistently falling behind in its treatment of workers, Target’s move to prioritize its employees is a huge step on the road not only to a more just corporate landscape, but to a more just America.”


The company also committed to increasing its minimum wage to $15 an hour by 2020.