Detroit Lions fan David Doptis was forced to hand in his season tickets after posting a racist picture to social media of a Black man and woman sitting down during the pre-game national anthem.

Doptis, who owns restaurant supply company Restaurant Liquidations and Auctions in Pontiac, Michigan posted the photo of the two fans at Sunday’s game against Arizona with the caption “Ignorant N**ggers” to Snapchat. The picture, which was followed by a racist tirade, made its rounds on social media and found its way to news outlets.

The woman featured in the picture began making calls to the football team after her seeing her face associated with Doptis’ derogatory words. On Thursday, the Lions announced Doptis would be prohibited from attending their home games.

“Providing our fans with a safe and enjoyable experience at all Ford Field events is of the utmost importance and an absolute priority for our organization,” the Lions statement read. “A core component of our guest conduct policy is the expectation that all fans are respectful and considerate to each other regardless of their personal beliefs or differences. With respect to the issue in question, the Detroit Lions and Ford Field do not comment on specifics related to any alleged guest incident(s) or altercations at games or other stadium events.

Posts affiliating Doptis’ racist post with his business began circulating on social media to in a successful attempt to put the bigot on blast. WXYZ-TV Detroit took a visit to the company on Wednesday during its regular business hours but the place appeared to be closed.

Looks like racism can cost you.