On September 9, Hennessy V.S celebrated the launch of NBA All Star Chris Bosh’s neckwear line Mr. Nice Tie with an exclusive event at Carson Street Clothiers in New York. Bosh partnered with accessories brand Armstrong and Wilson to develop the collection, which consists of five ties and five bow ties.

Guests sipped on the “Hennessy Nice Tie,” a signature cocktail created specifically for Bosh. Attendees included Bosh’s wife Adrienne Bosh, Nick Cannon, Armstrong and Wilson designers, Ontario Armstrong and Clifton Wilson, model Shaun Ross, Los Angeles Laker Nick Young and model Damaris Lewis.

Later in the evening, Bosh and Hennessy hosted a private dinner at NYC hot spot Sons of Essex, where Serena Williams joined those gathered to celebrate the Heat star’s off-court achievement. Hennessy SVP Rodney Williams toasted Bosh for his new venture and gifted him an engraved bottle of Hennessy XO.