In its final print issue, JET Magazine reflects on its beginning. 

John h. Johnson had an idea— to reach masses of Black folks around the country and affirm their lives as beautiful and worthy. This idea planted itself in his heart and mind. The more Black faces were missing from newspapers and magazines, the more determined he became.

He launched Negro Digest in 1942, reaching people in Black households and storefronts nationwide who yearned to see their values, lives and ambitions reflected in a culture that held them in legal, racial contempt.