Kanye West being on this media blitz for his Yeezus album and tour has been a gift and a curse. It’s a gift because there’s no shortage of material from Kanye’s shenanigans (like when he was on Jimmy Kimmel), and curse because of the same reason. No one loves Kanye like Kanye and YAYYY high self-esteem. But the man’s ego might be bigger than all the arenas he’s performed in. Dude stays comparing himself to the greats in whatever way he can manage. In one of his many latest rants, Kanye went off on Nike and said he’s gonna become the “Tupac of Product Design.”

That doesn’t e’em make any sense. Lawd. He’s also compared himself to Shakespeare, Michelangelo, Steve Jobs, Ralph Lauren, the French Revolution and Harriet Tubman in various interviews.

And this is why the #KanyeJobTitles hashtag was created by @YoungSinick and @JamilahLemieux.