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Kimora Lee Simmons Announces Relaunch of Baby Phat

Kimora Lee Simmons Leissner is ready to relaunch streetwear brand Baby Phat.

Kimora Lee Simmons at the after-party for Baby Phat by Kimora Lee Simmons Spring/Summer 2007 Fashion Show-AFTER PARTY, Butter night club, New York, September 08, 2006

Kimora Lee Simmons launched an offshoot in 1998 of Russell Simmons’ urban menswear line Phat Farm—the womenswear counterpart Baby Phat. More than 20 years later its founder, now Kimora Lee Simmons Leissner, is ready to relaunch the brand.

Simmons Leissner revealed on Bloomberg TV that she has re-acquired the line that was sold to Kellwood Company in 2004. The model and mogul stayed with the company until 2010, after which she left to launch high-end line KLS. When it comes to reintroducing Baby Phat to the masses, the proud mother is keeping it in the family.

“For many people who know me and know of my start, they remember that it’s always been a family journey for me. I have two little girls, Ming Lee and Aoki … now they’re older, 16 and 19, and they will be helping me with the reigns, so to speak.”

In a statement provided to The Glow Up. Simmons Leissner referred
to the brand as “woman-owned, woman-led, and as always, designed by and for women.”

Last year, fellow 1990s urbanwear line Karl Kani also made a comeback, collaborating with PrettyLittleThing on a campaign starring Teyana Taylor.

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