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Oprah Launches Comfort Food Line, ‘O, That’s Good’

Oprah Winfrey honored in TIME's 'Firsts' series.
Oprah Winfrey attends the world premiere of "BOO! A Madea Halloween" held at ArcLight Cinerama Dome on Monday, Oct. 17, 2016, in Los Angeles. (Photo by John Salangsang/Invision/AP)

Oprah Winfrey has no limits. In addition to having more than three decades of experience in film, television and production, the actress and business mogul will now bring consumers healthy comfort food.

USA TODAY reports that Winfrey has partnered with Kraft Heinz for a new set of refrigerated soups and side dishes for its “O, That’s Good” line.

The line is geared towards those looking for healthy alternatives to comfort foods, and includes inaugural offerings such as mashed potatoes with cauliflower and creamy parmesan pasta with white bean puree. Oprah is said to have been involved in the development of the line’s recipes.

“It all started with the idea for the cauliflower mashed potatoes —  the twist is really what sparked this whole idea,” Winfrey said. “I was sitting at my table in my own home and had whipped up some cauliflower, trying to make myself think I was eating mashed potatoes, but it was not working. So I thought, ‘What if I used a portion of the mashed potatoes and added the cauliflower? Then, I would have a substantive mashed potato-cauli dish.'”

The ad campaign for “O, That’s Good” is slated to launch on Oct. 2, but the products will arrive on store shelves this week.

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