It’s well-known that African-Americans are among the top users of Twitter, however a recent survey released by the Pew Research Center’s Internet & American Life Project makes a stark depiction of how divided several social media platforms are by race.
The survey showed that African-Americans are more heavily congregated on Twitter and Instagram than any other ethnic group. After interviewing 1800 respondents by phone between November 4 and December 19, researchers found that only 14% of Whites use Twitter versus the 26% of African-Americans Additionally, 23 % of African-Americans are Instagram users, more than the 18% of Hispanics and 11% of Whites. On the flip side, Whites, specifically women, outnumber other ethnic groups when it comes to social media sites like Pinterest and Tumblr.
Wayne Sutton, a social-media consultant, told Business Insider that one of the main reason why African-Americans utilize Twitter and Instagram over any other service is because they create more accessibility to broadcast their thoughts.