Starting today, Aug. 17, MACRO, the media brand founded by Charles D. King, and Beats are collaborating in partnership to uplift diverse rising film talent with a film pitch competition for students and recent alumni of four HBCUs in the Atlanta area.

Students and alumni of Spelman College, Clark Atlanta University, Morris Brown College, and Morehouse will be able to submit pitches to top Hollywood executives who can change a lucky filmmaker’s whole career.

There will be three teams of finalists, which will receive constructive feedback on their pitches. Only one team will win the opportunity to attend the inaugural Beats Black Creators Summit later this year and the fifth annual MACRO Lodge at the Sundance Film Festival in January.

This opportunity adds to the partners’ continued efforts to amplify Black and POC talent inside and outside of Hollywood.

“I’m so excited to be partnering with Beats on this incredible initiative,” said Stacey Walker King, Chief Brand Officer, MACRO. “Discovering and empowering Black and brown creatives is at the core of the mission of MACRO and I know this effort is just one more step in how we work to increase access and opportunity for the next generation of innovators.”

Starting today Aug. 17, through Sept. 7, 2021, HBCU students and recent alumni that are interested in submitting their applications can do so at

Winners will be announced at the third annual MACRO HBCU Entertainment Summit on Oct. 28, 2021.