What started as a simple lipgloss line back in 2014 has turned into a full-blown, expanded cosmetics range—from rose-colored blushes and gleaming highlighters to a lash-lengthening mascara and colorful eyeshadow palettes. Below, CEO Destiny Jones, founder of Matic Cosmetics and scion of the legendary Queensbridge MC Nas, gives EBONY the lowdown on her makeup empire and what it takes for other aspiring entrepreneurs to conquer the beauty game.
Nas’ efforts with producer Hit-Boy are undoubtedly helping to usher him there. Since getting discovered in the Myspace era, the California-born music phenom has laid down tracks for many of today’s illustrious MCs, including Kanye West and Jay-Z (Hit-Boy’s beats are behind their modern-day classic “N—as in Paris”), Drake, Kid Cudi, and A$AP Rocky. Even though it was reported that Nas was set to record an entire album with the legendary DJ Premier, the rap icon’s current success has come as a direct result of facing forward instead of dipping into ’90s nostalgia. The King’s Disease volumes have not only shown an artist on his A game but they have also put Nas in the same conversation as Tyler, the Creator and Travis Scott.
The pandemic, however, has dominated conversations worldwide over the past 18 months. It has also eliminated some outside distractions (like touring and traveling) for Nas. In turn, he has crafted some of his most celebrated work. “The plan was just to get some production from [Hit-Boy] on an album I was working on,” he says. “And it turned into us doing an album. While we were working on that, we both knew we needed to do more than just one. He’s smooth, man. He’s all about the music. We just wanted to make something hot, to create something that represented us both.”