As we watch Kamala Harris shatter the glass ceiling, I have no doubt that one of the first calls she made after receiving the VP nod was to her crew! Our best friends, our sisters, our ride or dies - they have our backs and we have theirs. We go through good times together, bad times together and wild times together - creating lifelong memories along the way. One of the most treasured assets we have is our friend group.
It has been a tumultuous four years under the previous administration and the bonds that have been created within our community are incredible, especially the mobilization of Black women. From Stacy Abrams to Keisha Lance-Bottoms to Tamika Mallory, Black women supporting Black women is one of the most beautiful things to witness. We pick each other up, dust each other off and sprinkle a little Black girl magic as we readjust crowns!
As one of the most undervalued groups of people in this nation, Black women rely heavily on each other to navigate their daily lives. The older we get, the more we realize how truly valuable these friendships are. Yet, those experiences, those relationships have been missing from the screen for so long. It’s as if the only relationships that exist between Black women are ones of competition and/or mentor-mentee. It’s been a void in the showcasing of the very relationships that drive our everyday life.
When Tamara Bass wrote IF NOT NOW, WHEN? and presented it as a project that could mark Krazy Actress Productions’ first feature film, she and Megan Good knew that they were putting into the world, not only the type of movie that shaped us, but the type that represented the films they wanted to contribute to the community.
“Coming together, we discussed how we witnessed a void in the slice of life films that happen to showcase people of color. Particularly women of color. We knew that we were represented recently in the comedy genre and had played second fiddle to men for years. But, having our stories be front and center in a heartfelt drama, hadn’t been seen since WAITING TO EXHALE. And we were due. Women are consumers too! Hence the voyage of IF NOT NOW, WHEN? was born,” says Good.
For Good and Bass, this film represents more than just a chance for Black actresses to play lead roles, side by side; it represents a shift in storytelling. “If we can break through the barriers of only being seen in a particular light, we have the ability to change the way our stories are told. And while we understood this journey was filled with lofty ambitions, we knew that we possessed the skills, determination and drive to make that goal a reality. The end result is a film filled with a lot of love, heart and a love letter to our sisterhood,” says the duo.
IF NOT NOW, WHEN? is a project that truly depicts the heart and soul of a beautiful friendship journey and is definitely worth watching. Check it out now on demand.