Actor, producer and director Michael B. Jordan is the new face of Calvin Klein’s spring 2023 campaign. The All-American tapped the Creed III star and director because he embodies confident ambition through his energy, passion and intensity. In the campaign, Jordan can be seen wearing the brand's new Calvin Klein 1996 line, an athletic wear and performance underwear collection—which are perfect for working out or wearing while at your next boxing match. The visuals show Jordan's muscled, chiseled frame in the collections sleek undies.
The entire spring campaign will be revealed on March 15, 2023. Jordan’s campaign images can be also be spotted on huge billboards on Houston St. in New York City and La Cienega in Los Angeles.
