Muhammad Ali will be the next Louis Vuitton icon.

Print ads featuring the boxing champion and global icon will launch June 14, in the latest installment of an ad campaign that has featured Mikhail Gorbachev, Pelé, Keith Richards, and, most recently, Angelina Jolie.

The ad, which will run in magazines and newspapers in 60 countries, captures Ali in private reverie. Photographed last month by Annie Leibovitz in his Phoenix backyard, Ali watches with pleasure as his young grandson, Curtis Muhammad Conway, stands with his fists gloved, feet splayed, and chest puffed like a boxer. A $1,525 Louis Vuitton “Keepall 50” bag lies by Ali’s left foot.