Dejha B Coloring™️ was launched to represent Black families and culture in the coloring book market.
In search of a stress outlet during the pandemic, music artist Dejha B. borrowed her son’s coloring book and found an unexpected source of relief. As a creative, coloring gave her a new form of self-expression and improved her mental well-being. She explains, “I instantly felt relaxed after coloring, [it reduced] my stress while coping with a worldwide pandemic.” Enamored with her new hobby, Dehja began searching for adult coloring books with images she could relate to. Soon she realized, “there weren’t many inspirational let alone women of color represented in the adult coloring book market. This is when I was inspired to create my own.”
“Lingering coronavirus trauma and mental health issues among the black community gave me an opportunity to create a business idea for transformational change” she details. In developing her idea, Dejha tapped into her life experiences. During her childhood growing up in the Bronx, she learned early on to use art and entertainment as a mental escape. In her current roles as a recording artist and a Senior Business Analyst, she merged her two passions for business and creativity to get started.
After lots of hard work, she launched Dejha B Coloring™️ with the mission of representing Black women, children, and giving them a healthy, budget-friendly activity to enjoy as a family. Dehja says, “I set out to create beautiful inspirational coloring books that promotes self-care, helps with mental health, and brings out your inner creativity. Every coloring book has a positive message and represents our style and culture.”
In addition to the positive messaging, every coloring book has a unique experience and story. It’s also the first coloring brand to infuse poetry and music you can scan and listen to while coloring.
Feeling inspired to get zen and start coloring? Shop the brand below.
Dejha B Coloring™️ Hair Story Adult Coloring Book $16, dejhabcoloring.com
Dejha B Coloring™️ New Year New Mindset Adult Coloring Book $16, dejhabcoloring.com
Dejha B Coloring™️ Son Shine Coloring Book $16, dejhabcoloring.com
Dejha B Coloring™️ Hair Story Kid Coloring Book $16, dejhabcoloring.com
