NBA YoungBoy, one of the hottest new rappers out right now, has teamed up with Westside Merchandising on a new collaboration. However, the chart-topping rapper is not new to the fashion biz. He has had his clothing line, Never Broke Again Clothing, for quite some time.
The partnership comes about just in time for the release of YoungBoy’s highly-anticipated album, Don’t Try This At Home, dropping this Friday, April 21, 2023. Prior, he teamed up with Nicki Minaj in releasing "WTF" earlier this month.
This Thursday evening before his album hits streaming platforms, Youngboy will host a live stream which will act as a record release party. The live stream will take place in downtown Los Angeles at the Elevate Lounge, and 50 Cent’s Branson Cognac will serve as a sponsor.
"I'm hyped up about our new gear with Westside Merchandising, you know what I'm saying? We came up with some fresh designs that represent the Never Broke Again style and YB’s fans,” says Youngboy’s partner and Never Broke Again co-owner Kyle “Montana” Clairborne.
"We're thrilled to be working with NBA YoungBoy on this collection. He's one of the most talented and influential artists in the game right now, and we're honored to be able to bring his vision to life through our streetwear," adds Seth Anderson, Head of Brand Development at Westside.
The exclusive apparel drop will include T-shirts in both long and short sleeves and a printed pair of overalls. You can shop the collection tomorrow, April 20th, 2023 on neverbrokeagainllc.com and on Instagram @never_broke_again and at select retailers such as Spencers, Hot Topic, and Zoomies.