In its latest report, Nielsen provides an inside look into affluent Black consumers. The report, Increasingly Affluent, Educated and Diverse: African-American Consumers – the Untold Story, takes a look at consumers with annual household incomes of $75,000 and higher.
The report upends outdated stereotypes about African-Americans, from education and income to media consumption and social engagement. The report was released at a press conference during the Congressional Black Caucus Foundation's 45th Annual Legislative Conference in Washington, D.C.
"We believe this untold story is both timely and critical to understanding African-Americans in 21st century America," said Reverend Jacques Andre DeGraff, Nielsen External Advisory Council Co-Chair. "Nielsen has been successfully providing insights and data for its clients for nearly 100 years. Now with this fifth anniversary milestone African-American report, the launching pad for the Diverse Intelligence Series, multicultural communities can be confident that Nielsen captures the importance of every demographic."