‘Yellow Fever’ short film challenges beauty standards

Short Film “Yellow Fever” Depicts Effects of Colorism, Beauty Standards

The Grio reports on the short, created by Kenyan filmmaker Ng’endo Mukii

by The Grio, March 31, 2015

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‘Yellow Fever’ short film challenges beauty standards

‘Yellow Fever’ short film challenges beauty standards

In a powerful short film titled “Yellow Fever,” Ng’endo Mukii, a Kenyan artist and filmmaker, sets out to expose the troubling messages portrayed by the media about skin color. She wanted to find a way to express the near self-loathing that many women of color experience.

“While growing up, I would come across women who practiced skin bleaching (‘lightening’, ‘brightening’), and often had a condescending internal reaction to them,” Mukii said. “Now, I realize they are only products of our society, as are we all. Since our media perpetuates Western ideals to our girls and women, and we consume this information continuously from a young age, how can we fault anyone who is susceptible to these ideals (men included), without challenging the people that are creating them?”







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