Black Friday is one of the busiest shopping days of the year and millions of people will hit stores around the U.S. to buy gifts for loved ones ahead of the holiday season.
U.S. retailers raked in a record $7.9 billion in sales in 2017, according to the American Marketing Association. EBONY encourages our readers to utilize the $1.2 trillion in buying power within the African-American community and support Black businesses.
Here at 10 Black-owned businesses that we have selected to show our support to this Black Friday.
Nareasha Willis is a designer, creative director and fashion activist who sells clothes and accessories that highlight the racial diversity in the fashion world. Her online shop feature pieces with the mottos: “Ghetto Until Proven Fashionable,” “Black Owned” and “Everything Is Political When You’re Black.”
The streetwear items are moderately priced from $24.98 to $98 and can be dressed up or down. They can be purchased at nareashawillis.com/shop.
DIGILOG offers downloadable Look Up Tables (LUTs) for custom color correction and grading services of digital videos and photos. The presets work with supported iPhone apps, Final Cut and Adobe Premiere.
The company focuses on color as one of the primary vehicles that drive storytelling. Although the film emulation processing can be used for any project, DIGILOG focuses on color representation for darker complexions that can often be manipulated through modern camera technology.
The post-production service can also create custom LUTs based on the requirement of a specific project. DIGILOG presets are available at digilogcolor.com.
Aurelia by Kandyce
21 shades and counting! Eyeshadows in the making, more soon lovelies 💖 pic.twitter.com/2wygTfdqVW
— AURELIA 🍃 (@aureliacosmetic) May 3, 2018
Aurelia is a cruelty-free makeup brand based in Miami, which launched in May 2018. Its products are vegan and halal friendly. The company sells more than 20 shades of lip wear from nudes to vibrant colors curated for darker skin tones. The liquid lipsticks have a matte finish and are long-lasting and smudge-proof.
Choose your favorite shades at aureliacosmetics.com.
Sacred Vibes Apothecary
Sacred Vibes Apothecary, which began in 2002 by Guyanese immigrant Karen M. Rose, is all about good spiritual and physical health through natural herbs. Rose set out on a mission to help people improve their health and their lifestyle.
African, Caribbean and Latin American traditions are at the core of her teachings, according to the website.
Sacred Vibes Apothecary offers a wide range of products that promote a healthy immune system.
Go to Sacredvibeshealing.com to learn more.
Miriam Milord used her background in fine arts and graphic design and her talent in baking to start BCakeNY. The Brooklyn, New York-based business features uniquely designed cakes that reflect Milord’s European tastes (she was born and raised in Germany).
Milord works alongside Garnett Phillip, who serves as the business’ director of finance and has experience with tasty treats, having opened a candy and ice cream shop called The Candy Rush in Brooklyn, New York.
Patrons of BCakeNY can buy one of Milord’s designs in store and online, as well as attend cake decorating classes.
Visit BCakeny.com to place a custom cake order.
The 125 Collection
The candle store is meant to combine beautiful scenes such as lavender and sage, and vanilla with empowering messages that “inspire and make you laugh,” according to the site.
Creators Joy Fennell and Valerie Wray created The 125 Collection because of their love for candles, knowledge of New York City and pop culture, and belief in “self-expression and self-love.”
Some of the brand’s candles feature sayings such as “Great things never came from comfort zones,” “Be you. Do You. For You,” and of course, “Believe in your inner Beyoncé.”
The business was named after 125th Street in the iconic Harlem neighborhood.
Click here to find the perfect scent and message for you.
Monique Rodriguez founded Mielle Organics in 2014 to promote healthy hair, skin and immune system. She used her background in science and health (she was a registered nurse) to launch her business.
The company offers products for scalp and hair strengthening, face serums and masks and hair products for kids.
Mielle Organic products can be found in hundreds of stores around the U.S., and orders have been made in 87 countries.
Visit Mielleorganics.com to buy its products.
Brionya James Creations
Houston-based creative Brionya James is a rising name in her city after transitioning from tattoo artist to painter, producing bright and beautiful pieces inspired by Black life mixed with a surreal aesthetic that permeates much of her work. Not only does the “God taught artist” create beautiful images that any art lover would appreciate, but she also uses her talent to give back. Brionya James Creations recently participated in Project Clothe a Child’s Art for a Cause exhibit, with all proceeds going toward orphans and disadvantaged children worldwide.
Purchase any number of beautiful pieces at brionyajames.com/shop this Black Friday and receive 40 percent off!
Inspired by the style & culture of the Harlem Renaissance, Harlem Haberdashery is a Black-owned neighborhood staple that many Uptown New Yorkers have come to love and frequent. Even while boasting high-end clientele such as Diddy and Colin Kaepernick, shoppers can expect to find affordable one-of-a-kind styles and accessories for men and women throughout the shop. From getting fresh for those holiday parties to finding perfectly unique gifts, Harlem Haberdashery has you covered. The staff also takes pride in giving back to their community, which you can check out via social media under the hashtag #TakeCareOfHarlem.
Harlem Haberdashery, 245 Malcolm X Blvd., New York, NY 10027
Visit Harlemhaberdashery.com to check out more.
Talley & Twine Watch Company
Watches are always a great go-to gift, especially in an era where most have traded in their wristwear for a cellphone when it comes to telling time. For a beautiful piece that is neither gaudy nor dull, check out Talley & Twine Watch Company. The Black-owned brand is known for its clean and classic design with a distinctive face that sets it apart from the rest.
Shop at www.store.talleyandtwine.com