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Burberry Apologizes for Debuting Hoodie With Noose Around Neck

“Suicide is not fashion”

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British fashion brand Burberry apologized after debuting a hoodie with a noose around the neck during its London Fashion Week show. The fashion house said it removed the clothing item from its collection after one of its models blasted the brand on Instagram on Sunday.

Burberry CEO Marco Gobbetti told CNN in a statement, “We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection.” He went on to say, “Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake.”

Model Liz Kennedy, who wore the hoodie on the runway, said she objected to the noose being placed around the neck, but her concerns weren’t taken seriously.

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@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look. Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to or does to gain publicity. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry. I did not post this to disrespect the designer or the brand but to simply express an issue I feel very passionate about.

A post shared by 🦎 (@liz.kennedy_) on

“Suicide is not fashion,” she wrote on Instagram. “It is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. I had asked to speak to someone about it but the only thing I was told to do was to write a letter.”

Kennedy claimed that staff joked about the noose prior to the show, while it was hanging from a ceiling, writes CNN. Adding that there’s a “horrifying history of lynching.”

“I had a brief conversation with someone but all that it entailed was ‘it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself.'”

Burberry’s chief creative officer Riccardo Tisci, apologized over the piece saying he now realized it was “insensitive.”

“I am so deeply sorry for the distress that has been caused as a result of one of the pieces in my show on Sunday,” he said. “While the design was inspired by a nautical theme, I realize that it was insensitive. It was never my intention to upset anyone.”

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