Entertainment entrepreneur Byron Allen has reason to rejoice.
Following the resolution of a racial discrimination lawsuit against AT&T, the CEO of Entertainment Studios came out on top securing distribution deals for seven cable channels across U-Verse and DirecTv, reports Variety.
The lawsuit, filed in Los Angeles, in December of 2014 stated that Entertainment Studio was unable to secure a carriage deal with DirecTV after years of negotiations. A racial claim was attached to the suit, with Allen confronting AT&T for their lack of distribution agreements with “100 % Black-owned media companies.”
Now that the issue has concluded, Allen’s distribution deal with AT&T will enhance its viewing reach. Combined, DirecTV and AT&T platforms have nearly 26 millions subscribers.
This is a big victory, especially as minorities continue the fight for content that represents a broader and more diverse experience – in front and behind the camera.
With Bryon Allen taking a “W” for this claim, it may give a greater chance for round two as he is currently in a pending racial discrimination lawsuit against Comcast and Time Warner Cable.
Read more about the cases here.
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