An advertisement promoting the benefits of medical marijuana has been rejected by CBS, ahead of the Super Bowl.
Acreage Holdings, which grows, processes and dispenses cannabis, said it created an ad that shows people suffering from various health issues who claim their lives improved when using medical marijuana, according to USA Today.
The company received an email from CBS saying it “will not be accepting any ads for medical marijuana at this time.” A spokesperson told USA Today Sports that it does not accept cannabis ads under current broadcast standards.
“We’re not particularly surprised that CBS and/or the NFL rejected the content,” Acreage president George Allen told USA Today. “And that is actually less a statement about them and more we think a statement about where we stand right now in this country.”
Ads run during the Super Bowl are some of the most expensive in the industry. CBS is charging $5.2 million for a 30-second ad during this year’s game.
“It’s a public service announcement really more than it is an advertisement,” said Harris Damashek, Acreage’s chief marketing officer. “We’re not marketing any of our products or retail in this spot.”
The New England Patriots and the Los Angeles Rams are headed to the Super Bowl, which takes place Feb. 3.