Connect with us

News

Colorado Store to Close After Boycotting Nike Over Kaepernick Ad

“You don’t trample over the men who have given Colin Kaepernick and me the right to free speech”

Colorado Store to Close After Boycotting Nike Over Kaepernick Ad
Screenshot

A Colorado sports apparel store will shut its doors after its owner stopped selling Nike products because of the company’s support of Colin Kaepernick.

The ad, which said, “Believe in something. Even if it means sacrificing everything,” stood out to Stephen Martin when he saw it in September. He decided that he would take a stand against Nike, according to CNN.

He sold off all the Nike products from his sports apparel and memorabilia store, Prime Time Sports, despite knowing that it would damage his sales. He announced this week that his store is set to close.

“Being a sports store without Nike is like being a gas station without gas,” he said Wednesday, according to CNN. “This was never about property to me, this was about principle.”

Martin said that he placed his principles over profits and that he doesn’t regret taking the stance, even though the lost revenue led to his decision to close the store.

“You don’t trample over the men who have given Colin Kaepernick and me the right to free speech,” he said.

Controversy has surrounded the former San Francisco 49ers quarterback after he began to kneel during the national anthem during the 2016 NFL season to protest police brutality and racism. Kaepernick has been accused of not supporting the military and disrespecting the flag while taking up social justice causes.

“I didn’t give in to big Nike and big dollars. I didn’t give in. I did it my way,” Martin told CNN affiliate KOAA.  

Trending

Colin Kaepernick Paid Under $10 Million in NFL Collusion Settlement Colin Kaepernick Paid Under $10 Million in NFL Collusion Settlement

Colin Kaepernick Paid Less Than $10 Million in NFL Settlement

News

Protest Ensues After Cops Confront Black Man Cleaning His Yard Protest Ensues After Cops Confront Black Man Cleaning His Yard

Protest Ensues After Cops Confront Black Man Cleaning His Yard

News

Representation Matters: Educators Go All Out for Black History Month Representation Matters: Educators Go All Out for Black History Month

Representation Matters: Educators Go All Out for Black History Month

EBONY Exclusive

Colin Kaepernick Reaches Settlement With NFL in Collusion Case Colin Kaepernick Reaches Settlement With NFL in Collusion Case

Colin Kaepernick Reaches Settlement With NFL in Collusion Case

Entertainment

Advertisement
Connect
Newsletter Signup