In an Instagram post on Monday night, luxury handbag designer Brandon Blackwood requested the help of his followers to help him connect with the families of the victims in the Buffalo Supermarket shooting.

On Saturday May 14th, 10 people were killed when a gunman dressed in body armor and armed with a high-powered rifle opened fire at Tops Market, a local grocery store . Since the news iniitally broke, the gunman's motives have been investigated into deeper with signs suggesting that it was a pre-meditated hate crime.

The caption of Blackwood's IG post started off with the following:

"Hey Cousins! I've reached out to the Erie PD. But I’m asking for your help as well. If you have any leads / connections to the victims families please email [email protected]"

"I’d like to pay for each victims funeral costs. This was so heartbreaking to witness and it’s been difficult finding the right people. Y’all tag Undersheriff Cooley, Sheriff Garcia, and BPD Commissioner Gramaglia or email me if you know any connections to the victims. Love y’all, stay safe, and know hate will never win,"continued the caption.

Blackwood has maintained clarity on being a medium to advocate for the Black community. His most notable handbag collection have been his trunks and mini print bags with the phrase "End Systemic Racism" on the exterior.