In yet another case of retailers missing the advertising mark, H&M is currently facing backlash for what some are calling a “racist” ad for children’s clothing.
Twitter users noticed that the Swedish fast-fashion label’s U.K. site was selling a green hooded top with the phrase “Coolest Monkey in the Jungle” while being modeled by a black child. The historical and demeaning comparison between Black people and monkeys wasn’t lost on consumers, who immediately called out the retail giant for being insensitive at best and casually racist at worst.
As of Monday morning the hoodie is still for sale, but the child model has been removed from the page. H&M has yet to directly address the controversy.
Check out some reactions from Twitter below.
— Charles M. Blow (@CharlesMBlow) January 8, 2018
Whose idea was it at @hm to have this little sweet black boy wear a jumper that says ‘coolest monkey in the jungle’?
I mean. What. pic.twitter.com/6AJfMdQS4L
— Stephanie Yeboah (@NerdAboutTown) January 7, 2018
— Yashar Ali 🐘 (@yashar) January 8, 2018
— Derrick Rose (@WHAS11DRose) January 8, 2018
— Christina Watkins (@CWatkinsTV) January 8, 2018
What's Your Reaction?
Born and raised in Compton, California, Jessica Bennett began her career as an intern at The Oakland Post, and later, The Source Magazine. She went on to write for respected hip hop publications such as DJ Booth and Hip Hop DX before becoming the Urban Editor of pop culture website, Wetpaint.com. She joined Ebony as the Entertainment Editor August 2017. Bennett has interviewed such names as Vanessa Williams, Spike Lee, Tyra Banks, Forest Whitaker, Magic & Cookie Johnson and several others.