Shop Black Week, which began as a national campaign that asks every American to make at least one purchase from a Black-owned business between November 22 and Black Friday, November 29, has now mushroomed into a worldwide movement.
Initially, approximately 65 organizations came together to ensure Shop Black Week would be successful by sharing information via their social media accounts. But as the movement began to grow, so did the number of organizations involved, which currently number almost 200 and collectively have more than 1.5 million members, subscribers and followers.
This historical coalition has rapidly garnered press coverage by national and local television and radio, magazines, blog postings and other publications, including Latino media outlets such as Telemundo and Latin Business Today.
The Shop Black Week campaign has also received international coverage, from Canada and African and European nations. “We had no idea that so many people from different backgrounds would want to get involved with this timely and important movement,” says Aysha Jackson, vice president of operations for the Nubian Network, who has coordinated the activities for the campaign. Support has also come from unique blog sites and, perhaps most surprising, from talk, sports and country and western radio stations across the nation. “I’ve been in promotions for over 20 years, and being a part of a campaign that has received this volume of media attention has surprised even me,” says Rochelle Williams, Shop Black Week’s PR representative.
For those participating in Shop Black Week, please use #shopblackweek and #SBW2019 to tell organizers about your purchases, including business names, locations, dates and photos. And as a show of solidarity, the organizers also ask that you register as an organization, a business or an official supporter of the campaign at their website, shopblackweek.org.