The “Fight Hunger Spark Change” initiative raises money through the purchase of participating products from brands at Walmart that include Great Value, Uncle Ben’s and Hidden Valley. To promote the effort, the retail giant is also working with Sam’s Club and the hunger relief organization Feeding America.
“One out of eight Americans struggle with hunger,” James says in an awareness video. “And I believe one is too many. With one action [you], can make a huge impact. With one select item through Walmart or online, you can secure a meal for a family in your community through Feeding America.”
The goal of Fight Hunger Spark Change is to reach 1 billion meals before May 20. The total number of meals secured at the time of this article is
In exchange for the former Cleveland Cavaliers help, Walmart agreed to keep the pantry at James’ I Promise School stocked with basic necessities, toiletries and food for the students and their families.
“What we hope to accomplish together with LeBron is to magnify each other’s efforts,” Walmart CEO Doug McMillon said in a promotion video. “We would love to help this model that he’s creating lead to a situation where it could help even more people.”