When Acura was putting together its casting call for actors to star in their 2012 Super Bowl commercial alongside Jerry Seinfeld, they had some interesting requirements —specifically, a not "too dark" rule. Dug up by TMZ, the 'brown paper bag' casting sheet also wanted the man to look, “nice looking and friendly.”
Immediately, the Japan-based company apologized saying, “We made our selection based on the fact that he [the Black actor cast] was the most talented actor. We are taking appropriate measures to ensure that such a language is not used again in association with any work performed on behalf of our brand.” In a nutshell: someone’s getting the boot. The casting company hired by Acura declined to comment.