President Barack Obama and Vice President Joe Biden will announce a new public awareness and education campaign Friday designed to change the culture on college campuses and prevent sexual assault before it happens.

The campaign is the next phase in the White House’s multi-pronged effort to reduce the rate of sexual assault on campuses and to support survivors.

The campaign, called “It’s On Us,” will be aimed at changing the culture by inspiring every person on a college campus to take action, big or small, to prevent sexual assault.





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