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Target Apologizes for ‘Baby Daddy’ Father’s Day Card Featuring Black Couple

Target is under fire for selling Father’s Day cards that feature a kissing Black couple along with the words “Baby Daddy” emblazoned across the front.

Texas resident TaKeisha Saunders posted a picture of the card on Facebook, writing that it was the only card available that featured a Black couple.

“There were plenty of cards, but since I am black and my husband is black, I tend to gravitate to products that represent me and my situation,” she told Buzzfeed News via email. “I saw this card and was surprised and disappointed. It was the only card that featured a black couple. My husband is not my baby daddy. I think many people who use the term are not aware of its actual definition so they said I was being overly sensitive and to get over it.”

Target spokesman Joshua Thomas has since released a statement on the matter:

“We want all guests to feel welcomed and respected when they shop at Target. We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores.”

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