When two Swedish economists set out to examine whether economic freedom made people any more or less racist, they knew how they would gauge economic freedom, but they needed to find a way to measure a country’s level of racial tolerance. So they turned to something called the World Values Survey, which has been measuring global attitudes and opinions for decades.
Among the dozens of questions that World Values asks, the Swedish economists found one that, they believe, could be a pretty good indicator of tolerance for other races. The survey asked respondents in more than 80 different countries to identify kinds of people they would not want as neighbors. Some respondents, picking from a list, chose “people of a different race.” The more frequently that people in a given country say they don’t want neighbors from other races, the economists reasoned, the less racially tolerant you could call that society. (The study concluded that economic freedom had no correlation with racial tolerance, but it does appear to correlate with tolerance toward homosexuals.)
Unfortunately, the Swedish economists did not include all of the World Values Survey data in their final research paper. So I went back to the source, compiled the original data and mapped it out on the infographic above. In the bluer countries, fewer people said they would not want neighbors of a different race; in red countries, more people did.