Using audio from 911 calls made the night of Feb. 26, 2012, a new advertisement combating "stand your ground" laws re-enacts the night Trayvon Martin was fatally shot by George Zimmerman. The video, created for the Coalition to Stop Gun Violence, is chilling to say the least, and needless to say, comments have been disabled on its YouTube page.

The ad's producer, Floyd Russ, also created an ad simply called "Ed" for the advertising firm Grey New York showing a man attempting to shoot up an office with a Colonial-era musket; the Grey Group produced a similar ad in April for Moms Demand Action, labeling the shells ejected from a semi-automatic rifle with the names of U.S. towns where mass shootings took place.