A White man who called the police on a Black family using a community pool has been fired from his job, the company announced on Twitter.
Adam Bloom confronted Jasmine Edwards on Wednesday at their community pool in Winston-Salem, North Carolina. He asked to see her identification to prove that she lived in the neighborhood before calling the cops.
Edwards posted the video of the exchange among her, Bloom and the police on her Facebook page where it amassed 4.5 million views, calling it “a classic case of racial profiling.”
Adam Bloom from Winston-Salem, North Carolina called the cops on
Jasmine Edwards, a black mother, & her child because he didn’t think they belonged in the community swimming pool, even though she clearly had her pool pass. Bloom works at @Sonoco_Products.pic.twitter.com/ZzW6GRv2Ua
— Simar (@sahluwal) July 6, 2018
Bloom’s employer, Sonoco Products released a statement following the video’s release saying that he “is no longer employed by the Company in any respect.”
We are aware of a terrible incident involving the actions of one our employees outside of the workplace, and we have released this statement. pic.twitter.com/vl8Vk4ykoc
— Sonoco (@Sonoco_Products) July 6, 2018
“Our core values at Sonoco are built on dignity and respect for all, and we do not condone discrimination of any kind, inside or outside of the workplace” the statement reads.
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Teddy is a multimedia journalist who serves as the culture and political writer for EBONY. His work has appeared in NBC's Owned and Operated stations, as well as DNAInfo, which covered local neighborhood news in New York City. He received his Masters in Journalism from the Craig Newmark School of Journalism at CUNY in 2017.