Nordstrom has been doing the work by making their offerings more inclusive. The department store carries an assortment of Black-owned brands at its physical stores and on its website. In 2020 it committed to delivering $500 million in retail sales from brands owned, operated, or designed by Black and Latinx individuals. In 2022, Nordstrom signed the Fifteen Percent Pledge, announcing a continued commitment to growing our purchases from businesses owned or founded by Black individuals tenfold by the end of 2030. To reach its goal, the U.S. national retailer has now partnered with The Folklore Group, an e-commerce site that carries Black-owned brands across the African diaspora.
“Nordstrom has a long history of curating new and emerging brands to offer an ever-evolving and relevant product assortment for our customers. They expect that we deliver a sense of inspiration and discovery with high-quality products from diverse brands," states Brian Roberts, Vice President of Brand Programs at Nordstrom. "We are grateful for our partnership with The Folklore Group, which provides us with additional resources to discover and connect with new-to-Nordstrom brands in support of our ambitions to address marketplace equity.”
Amira Rasool the founder of The Folklore launched her site because she wanted to give Black designers across the diaspora a global platform to share their designs. The brand's mission is to help retailers and the next generation of brands work together to provide customers with products they will love. Rasool is passionate about getting the brands she carries into retail stores around the world.
“As a lifelong Nordstrom customer, I have long admired and shopped their incredible curation of products, and I'm excited to be teaming up with the legacy retailer in their ongoing commitment to supplier diversity," shares Rasool, founder and CEO of The Folklore Group. "The Folklore Connect partnership with Nordstrom will now allow their incredible buying team to connect with even more diverse brands from around the world and give customers an experience to shop fantastic brands they could not easily access online or in stores."